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Showcase Projects
Creative Concepts & Content
Check out my work portfolio. Click on the gallery below.
Creative Concepts & Content
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Heart of Thane
Brand Video
Heart of Thane - Brand Video
An introduction of Thane with the city reciting what makes it a ‘city’ in the first person. I developed the poetic content in a bid to be different from location information videos.
Orovia Project Video
Orovia Drone Video
A product video of the brand's flagship residential project Orovia, in Thane. I developed the storyboard to capture the location, product features and connectivity.
Kaon Banega Orovia Champion:
Game Show
Kaun Banega Orovia Champion Quiz Show
A unique quiz show concept developed & executed at Happy Streets, Thane. The idea was to engage audiences with the product in a fun way to create better brand awareness and product recall.
Teaser for the Kaun Banega Orovia Champion
Teaser for the Kaun Banega Orovia Champion Quiz Show. A series of posts were made with famous dialogues and the the sillouette of Amitabh Bachchan.
Quiz Format
A set of questions were devised based on the elevation model of the project which participants had a few minutes to study.
Video Montage of Kaun Banega Orovia Champion
A unique quiz show concept developed & executed at Happy Streets, Thane. The idea was to engage audiences with the product in a fun way to create better brand awareness and product recall.
DECODE:
Real Estate Blog
DECODE: Real Estate Blog
Authoring the company blog with a tone that aims are decoding the various aspects of real estate for the home buyer. Topics included micro market analysis, changing consumer behaviours, city scan, buyer's guide and home decor tips.
Summer Vacation: A time for memories
Published: April 2018
A blog about choosing the right space to live in so our kids can create their own childhood memories, like us. The monetary value of the property can be quantified. But there is no measure for the sentimental value of the home, that increases with each happy smile.
A blog about choosing the right space to live in so our kids can create their own childhood memories, like us. The monetary value of the property can be quantified. But there is no measure for the sentimental value of the home, that increases with each happy smile.
Women:Making homes since the stone age
Published: March 2018
Ever since men moved into caves, women have been turning the crude rock dwellings into homes. From choosing the location of the cave to the interior set up - women have been the home makers since we descended the trees and started ‘moving in’.
Ever since men moved into caves, women have been turning the crude rock dwellings into homes. From choosing the location of the cave to the interior set up - women have been the home makers since we descended the trees and started ‘moving in’.
Home is where the moisture isn't
Published: June 2017
Many people welcome the monsoons with delight each year. But it has never been a good friend to our homes. Everything, right from damp clothes to dirty floors and musty odour, is an eyesore: making small problems bigger. But with a few easy steps we can get our homes ready to battle the moisture.
Many people welcome the monsoons with delight each year. But it has never been a good friend to our homes. Everything, right from damp clothes to dirty floors and musty odour, is an eyesore: making small problems bigger. But with a few easy steps we can get our homes ready to battle the moisture.
Buying your dream home with the right emotions
Published: April 2017
Investing in homes come with more emotional weight than any other investment we make. A home is our refuge from the world, a place to raise a family and for many, an investment that would earn them good returns. We all fall in love with this investment in a way we never fall in love with a portfolio of stocks & bonds. Here is a simple guide to keep your home buying emotions in check when finalizing your dream home.
Investing in homes come with more emotional weight than any other investment we make. A home is our refuge from the world, a place to raise a family and for many, an investment that would earn them good returns. We all fall in love with this investment in a way we never fall in love with a portfolio of stocks & bonds. Here is a simple guide to keep your home buying emotions in check when finalizing your dream home.
Employee Benefit Program
Employee Benefit Program - Festive Period
A program that incentivised employees for generating leads and conversions for a residential project.
1 Lakh Reasons
This creative of the employee benefit program focused on capturing the attention of the employees in the form of an infographic.
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Campaigns
Check out my work portfolio. Click on the gallery below.
Campaigns
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Sky Residences
September 18 - December 18
Phase 1_Teaser Emailer
Challenge: To break through clutter while highlighting connectivity, construction progress & the USP – ‘views’.
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Phase 1_Video Ad
Challenge: To break through clutter while highlighting connectivity, construction progress & the USP – ‘views’.
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Phase 1_Facebook Ad 1
Challenge: To break through clutter while highlighting connectivity, construction progress & the USP – ‘views’.
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Society Activation
Challenge: To break through clutter while highlighting connectivity, construction progress & the USP – ‘views’.
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Phase 2_Star Sky Video Ad
Challenge: To break through clutter while highlighting connectivity, construction progress & the USP – ‘views’.
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Phase 2_Facebook Ad 2
Challenge: To break through clutter while highlighting connectivity, construction progress & the USP – ‘views’.
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
Strategy: Two phased campaign with a concentrated focus in phase 1 and a final push to consolidate leads generated. Geography focus: within 3kms radius of project location.
Medias Used: Social Media Ads & Engagement, Digital Ads, Mass Messaging, Outdoor, Print, Radio, BTL Activation
The Grandest Deal
June 18 - August 18
Teaser English
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Hindi Teaser 3
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Hindi Teaser 4
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Reveal Image
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Reveal Video
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Followup Emailer
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Reveal Whatsapp
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Facebook Ad
Challenge: To refocus customers’ attention on not only schemes but also product quality. Two major obstacles to overcome – Monsoons & lower budgets.
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
Strategy: Developed an alerting set of messages in a ‘STOP sign’ design & format to grab attention. Cost effective mass & organic mediums were focused on, which enabled greater reach. 2 phases of execution: Teaser for the buzz and the Reveal for consolidating the buzz.
Medias Used: Social Media Ads and Groups, Mass Messaging, Digital Ads, Downloadable Product Information Kit
New Year, New Homes
January 18 - March 18
New Year New Homes - Channel Partner Mee
Challenge: To inform about project, location, schemes to channel partners. All while creating a wow effect to sign up new partners and falicitating existing partners.
Strategy: With the theme of ‘New Year, New Homes, New Opportunity’ an event at the construction site was organised with a professional anchor, reveal of elevation models, stand up comedian and award show. A follow-up campaign was executed to re-establish the communication that the CPs were using with their customers.
Medias Used: Social Media Ads, Outdoor, Exhibition
Strategy: With the theme of ‘New Year, New Homes, New Opportunity’ an event at the construction site was organised with a professional anchor, reveal of elevation models, stand up comedian and award show. A follow-up campaign was executed to re-establish the communication that the CPs were using with their customers.
Medias Used: Social Media Ads, Outdoor, Exhibition
Facebook Ad
Challenge: To inform about project, location, schemes to channel partners. All while creating a wow effect to sign up new partners and falicitating existing partners.
Strategy: With the theme of ‘New Year, New Homes, New Opportunity’ an event at the construction site was organised with a professional anchor, reveal of elevation models, stand up comedian and award show. A follow-up campaign was executed to re-establish the communication that the CPs were using with their customers.
Medias Used: Social Media Ads, Outdoor, Exhibition
Strategy: With the theme of ‘New Year, New Homes, New Opportunity’ an event at the construction site was organised with a professional anchor, reveal of elevation models, stand up comedian and award show. A follow-up campaign was executed to re-establish the communication that the CPs were using with their customers.
Medias Used: Social Media Ads, Outdoor, Exhibition
Property Exhibition
Challenge: To inform about project, location, schemes to channel partners. All while creating a wow effect to sign up new partners and falicitating existing partners.
Strategy: With the theme of ‘New Year, New Homes, New Opportunity’ an event at the construction site was organised with a professional anchor, reveal of elevation models, stand up comedian and award show. A follow-up campaign was executed to re-establish the communication that the CPs were using with their customers.
Medias Used: Social Media Ads, Outdoor, Exhibition
Strategy: With the theme of ‘New Year, New Homes, New Opportunity’ an event at the construction site was organised with a professional anchor, reveal of elevation models, stand up comedian and award show. A follow-up campaign was executed to re-establish the communication that the CPs were using with their customers.
Medias Used: Social Media Ads, Outdoor, Exhibition
Home Sweeter Home
June 15, September 15, February 16
Emailer
Challenge: A clutter breaking format was needed to capture the attention and ensure recall of the brand while boosting leads and conversions.
Strategy: ‘Home Sweeter Home’ was developed showcasing the fest & gifts. Ground level awareness was created through BTL activities like roadshows, mall activations, lookwalkers, on-site events, etc. ATL activities were present as a support.
Medias Used: BTL Activations, Social Media Ads, Mass Messaging, Print, Outdoor, Digital Ads
Strategy: ‘Home Sweeter Home’ was developed showcasing the fest & gifts. Ground level awareness was created through BTL activities like roadshows, mall activations, lookwalkers, on-site events, etc. ATL activities were present as a support.
Medias Used: BTL Activations, Social Media Ads, Mass Messaging, Print, Outdoor, Digital Ads
Look Walkers
Challenge: A clutter breaking format was needed to capture the attention and ensure recall of the brand while boosting leads and conversions.
Strategy: ‘Home Sweeter Home’ was developed showcasing the fest & gifts. Ground level awareness was created through BTL activities like roadshows, mall activations, lookwalkers, on-site events, etc. ATL activities were present as a support.
Medias Used: BTL Activations, Social Media Ads, Mass Messaging, Print, Outdoor, Digital Ads
Strategy: ‘Home Sweeter Home’ was developed showcasing the fest & gifts. Ground level awareness was created through BTL activities like roadshows, mall activations, lookwalkers, on-site events, etc. ATL activities were present as a support.
Medias Used: BTL Activations, Social Media Ads, Mass Messaging, Print, Outdoor, Digital Ads
Site Decor
Challenge: A clutter breaking format was needed to capture the attention and ensure recall of the brand while boosting leads and conversions.
Strategy: ‘Home Sweeter Home’ was developed showcasing the fest & gifts. Ground level awareness was created through BTL activities like roadshows, mall activations, lookwalkers, on-site events, etc. ATL activities were present as a support.
Medias Used: BTL Activations, Social Media Ads, Mass Messaging, Print, Outdoor, Digital Ads
Strategy: ‘Home Sweeter Home’ was developed showcasing the fest & gifts. Ground level awareness was created through BTL activities like roadshows, mall activations, lookwalkers, on-site events, etc. ATL activities were present as a support.
Medias Used: BTL Activations, Social Media Ads, Mass Messaging, Print, Outdoor, Digital Ads
Events
Check out my work portfolio. Click on the gallery below.
Events
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Happy Streets, Thane
Happy Streets_Family Day - 15.05.18.mp4
Sponsoring the ‘Happy Streets’ initiative with Times of India, I was responsible for conceptualizing & executing weekly themed activities at various localities in Thane since 2015. The activities were aligned with the design theme of the flagship project Orovia – Art. We created and online community called ‘Thane and Me’ to better engage with this community. The engaging and innovative activities have improved the brand recall over time and have associated the brand with ‘Happy Streets, Thane’.
Happy Streets_Mask Carnival & Mannequin Challenge – 07.05.18
Sponsoring the ‘Happy Streets’ initiative with Times of India, I was responsible for conceptualizing & executing weekly themed activities at various localities in Thane since 2015. The activities were aligned with the design theme of the flagship project Orovia – Art. We created and online community called ‘Thane and Me’ to better engage with this community. The engaging and innovative activities have improved the brand recall over time and have associated the brand with ‘Happy Streets, Thane’.
BTL Activations
Mobile Van
BTL activations are conducted hand-in-hand with many campaigns and as stand alone activities as well.
Mall Activation
BTL activations are conducted hand-in-hand with many campaigns and as stand alone activities as well.
Ho Ho Ho Homes
Christmas Event at Site - December 18
Ho Ho Ho Homes - Christmas Carnival at S
With the aim to interact with customers, both existing and potential, at the construction site office, I came up with the Christmas Carnival activity concept to turn the site office area into a Christmas wonderland. The people who visited the site were not only engaged in fun filled activities but also became aware of the project’s presence and stage of construction.
Property Exhibition
Popular Choice Award - MCHI-Credai BKC, 2017
A platform to address property seekers, we often participated in property exhibitions. With an approach of designing stalls and adapting communications with the customer in mind, we were fortunate to win awards in these shows as well.
MCHI Credai, BKC 2017
A platform to address property seekers, we often participated in property exhibitions. With an approach of designing stalls and adapting communications with the customer in mind, we were fortunate to win awards in these shows as well.
Excellence in Stall Designing - Precise Exhibition Badlapur, 2016
A platform to address property seekers, we often participated in property exhibitions. With an approach of designing stalls and adapting communications with the customer in mind, we were fortunate to win awards in these shows as well.
Exhibitor of the Year - MCHI Thane, 2015
A platform to address property seekers, we often participated in property exhibitions. With an approach of designing stalls and adapting communications with the customer in mind, we were fortunate to win awards in these shows as well.
MCHI Credai, BKC 2016
A platform to address property seekers, we often participated in property exhibitions. With an approach of designing stalls and adapting communications with the customer in mind, we were fortunate to win awards in these shows as well.
Golden Shovel
Golden Shovel 2015
A home buyer often has to wait a few years before he/she can get their home. So as part of the ground breaking ceremony, we conceptualised and executed a ‘Golden Shovel’ event for the flat buyers. They had to symbolically break ground with golden painted shovels along with their families.
Afternoon Tea
Afternoon Tea Invite
The concept was to highlight an ordinary activity from everyday life in a new home setting. The ‘Afternoon Tea’ concept was having a sophisticated tea session with potential customers from the sample flat on the 18th floor of the project. Complete with a butler, a menu of exotic teas to choose from and an uninterrupted view of the Thane Creek.
Tea Invite Box Design
The concept was to highlight an ordinary activity from everyday life in a new home setting. The ‘Afternoon Tea’ concept was having a sophisticated tea session with potential customers from the sample flat on the 18th floor of the project. Complete with a butler, a menu of exotic teas to choose from and an uninterrupted view of the Thane Creek.
Channel Partner Meets
Grand CP Meet - 2018
Channel Partners meets are conducted frequently to float new schemes, offers and information about projects.
'Bolt' - 2017
Channel Partners meets are conducted frequently to float new schemes, offers and information about projects.
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